andreamendezoliver

#neuroaesthetics #neuroscience #immersiveexperience #architecture # designresearch

Immersive experiences & cognitive neuroscience

Data physicalization for wellbeing

Working at the intersection of design, neuroscience, and sensory experience.

My background in art direction and spatial design led me to a fundamental question:

How do aesthetic environments shape human perception, emotion, and cognition?

Currently, I am pursuing an Industrial PhD in Neuroaesthetics (ELISAVA / UVic-UCC & Domestic Data Streamers). My research explores immersive environments as aesthetic objects, quantifying their impact on attention, memory, and emotional states through psychophysiology and biometric tracking.

My practice bridges scientific rigor and applied design—translating empirical evidence into spatial experiences for wellbeing through neurotechnologies. Looking ahead, my focus expands toward the Brain Economy, examining how cognitive neuroscience, spatial design, and technology will reshape cognitive rights, mental health, and human experience.

⚪️

⚪️

Neuroaesthetics Researcher

PhD Researcher |

AMO >>

• What happens in the brain when we experience immersive environments?

• How does our nervous system respond to complex aesthetic stimuli?

• How do sensory narratives shape cognition and behavior?

These are some of the questions that led me to neuroaesthetics. Today, I explore them through research, not only from a theoretical perspective but also through measurable variables: attention, emotional response, memory, and psychophysiology.

This field lies at the intersection of neuroscience, design, technology, and psychology. It demonstrates that immersive experiences, architecture, and art are not just creative practices; they are cognitive and physiological processes.

From a salutogenic approach, my goal is to observe, test, and empirically demonstrate how the environments we inhabit can positively impact our wellbeing.

It is not intuition.

It is science.

ORCID nº 009-0002-0292-367X | WOS Researcher: IDMSZ-8318-2025

Aesthetics | Mind | Object